which turns every new BMW into a car that is very much the user’s own.” Featured image: The AFEELA 1 debuted at CES 2025. (Provided by Sony Honda Mobility Inc.) The AFEELIA 1 in different colors.

Afeela is starting to become a little bit more than just a feeling. The electric vehicle, which is a joint venture between Sony and Honda, is finally available for preorder. And it only took five ...

When Sony and Honda announced last year that their jointly-developed Afeela brand would go from just making concepts to creating actual production cars, the brand's first vehicle was expected to ...

revealed Sony Honda Mobility, the company formed as a result of the joint venture(shm-afeela.com) The car, which has been in development for the last five years, will will initially go on sale ...

Visible or not, Afeela/Sony/Honda said the car will pack AI smarts to assist in driving and route planning. While an AI driver assist function called “Vision Transformer” or ViT will be ...

The Sony car is almost here. After its creation via a joint venture with Honda in 2022 and two years’ worth of prototypes, the electronics giant’s Afeela brand is finally taking reservations ...

Learn More Sony CEO Hiroki Totoki and Yasuhide Mizuno, CEO of Sony Honda Mobility announced that the Afeela electric vehicle car with PlayStation 5 features is ready for pre-registration.

The Japanese joint venture group Sony Honda Mobility has revealed its first car – the Afeela 1. Sony Honda Mobility was established in 2022 with the two firms in partnership to build electric ...

The Afeela 1 will only be sold in America and Japan. (Sony Honda Mobility) The Japanese joint venture group Sony Honda Mobility has revealed its first car – the Afeela 1. Sony Honda Mobility was ...

Afeela is the latest technology joint venture between legacy Japanese brands, Honda and Sony. As the Japanese car industry tries to reinterpret its context within the powerful influence of China ...

What happens when Sony and Honda decide to build a car together? A few years ago that might have sounded like a strange question, but today we have the answer and it’s called the Afeela 1.