The Afeela EV joint venture, leveraging Sony's software and Honda's manufacturing, is expected to launch in mid-2026 in the U.S. With moderate growth expectations, coupled with margin expansion ...

The new venture between the two Japanese corporate giants plans to sell their upcoming Afeela 1 electric vehicle directly to consumers as well, rather than use a traditional dealer network.

Electric vehicles (EVs) tend to be at the forefront of high-tech minimalist cabins, and the 2026 Afeela 1—the brainchild of Sony and Honda's joint venture, Sony Honda Mobility (SHM)—is no exception.

Sony Honda Mobility, a Japanese joint venture mobility tech company established by Sony Group Corporation and Honda Motor Co in 2022, announced its AFEELA 1 range of smart eVs at CES 2025 last week.

But while preordering has opened, there’s a catch. For the time being, the Afeela 1 will only be available for preorder in California. If the Afeela 1 was intended as a showcase for semi ...

Sony and Honda's joint venture reveals the Afeela 1 electric vehicle, opening pre-orders at CES 2025. Starting at $89,900, the luxurious sedan includes advanced tech like Level 2+ driver ...

The joint venture of the two Japanese behemoths forms the brand called Afeela, which aims to rival the likes of Tesla with its range of luxury, high-tech EVs. Sony originally showed off its Vision ...

Frankly, we thought the Sony car, which is called the Afeela 1, a name meant to represent the "feel" of mobility, was nothing more than a concept to preview future automotive technology.

A few years ago that might have sounded like a strange question, but today we have the answer and it’s called the Afeela 1. Although Honda is the carmaker is this unlikely partnership ...

In a little over a year, Sony Honda Mobility expects to launch the Afeela 1, a battery-electric sedan that’s been very visibly half a decade in the making. When I ask CEO Yasuhide Mizuno about ...

The result is the Afeela 1, an electric sedan that just had a splashy coming-out party at this year's CES technology show. But is it already behind the times? We're sizing up it against another ...