Did Papa Johns go too far with its Better Pizza. Better Ingredients. slogan? In the 1990s, that bold claim sparked a legal ...

Every once in a while, a retailer will pitch an item as a special “sale”. They try to convince a buyer there’s savings to be ...

Riding to the rescue is the California Legislature. Assembly Bill 1911 would offer legal protection to companies that ...

What if a few well-chosen words could make your brand instantly more memorable? The best slogan examples do exactly that: they sharpen your message, shape how ...

An unpopular war, skyrocketing gas prices, unsteady financial markets, a cabinet filled with sycophants - the president's ...

From gold toilets and red hats to Versailles-adjacent ballrooms, MAGA is recognizable as much through its imagery as through ...

The 1980s saw a mix of classic sodas, bold new experiments and novelty drinks dominate the market. Cola giants still ruled ...

New research studies reinforce the notion that brands should focus on associate themselves with sounds. Yet, sonic brand ...

In 2019, Coke opted to resuscitate one of its most controversial marketing decisions, the ill-fated 1985 launch of New Coke.

For artist Sayre Gomez, the city is defined by its anti-landmarks.

From the iconic 'Penalty of Leadership' ad to its 2009 bankruptcy, explore how GM's bold vision influenced American culture.

Nike has taken down a controversial sign at its Newbury Street store that prompted a backlash from disability advocates. The ...