The Trump regime "NEEDS YOU!" to "Build America's future!" and "Restore the American dream." If you're anything other than a ...

For decades, marketing centered on campaigns—time-bound initiatives designed to capture attention, drive clicks, and ...

President Obama took to the campaign trail in Virginia for Democrat Abigail Spanberger’s gubernatorial run, encouraging voters to turn out to the polls Tuesday. The former president slammed President ...

Sydney Sweeney is breaking her silence on the divisive American Eagle ad campaign that put her in the middle of a national ...

The new campaign is meant to convey to the world Ford's shift from a product-first to a human-first company that emphasizes aspects of Ford beyond its vehicles. Ford is launching "Ready, Set, Ford" ...

An eight-legged doughnut is once again wreaking havoc on the Canton-based brand's social media accounts — and fans are eating ...

You don’t need a big budget to make a big impression. The truth is, people are getting tired of ads that say nothing and mean even less. That’s why impact-based marketing hits different. These are the ...

This article is published by AllBusiness.com, a partner of TIME. Advertising has the power to shape culture, influence behavior, and create unforgettable moments. Over the years, some ad campaigns ...

Google Ads helps businesses like Rocket Mortgage accurately measure campaign impact, distinguish paid from organic growth, ...

Smart companies spend better, not more. Use data to target the right people and focus on lifetime value. Micro-influencers ...

NEW YORK—The advertising sales business of Charter Communications, Spectrum Reach, has announced the full-market rollout of its newest planning tool, Audience Reach Optimizer (ARO). The ARO ...