For decades, marketing centered on campaigns—time-bound initiatives designed to capture attention, drive clicks, and ...

Publishers are flooding billboards, subways, and screens with ads for themselves-many for the first time in history.

One strong definition of culture comes from UNESCO, which defines it as “the set of distinctive spiritual, material, ...

An eight-legged doughnut is once again wreaking havoc on the Canton-based brand's social media accounts — and fans are eating ...

Smart companies spend better, not more. Use data to target the right people and focus on lifetime value. Micro-influencers ...

Press releases have come a long way from fax machines and newspaper clippings. In today’s digital ecosystem, dominated by ...

Celeste Percy-Beauregard is a Local Journalism Initiative Reporter based at the Hamilton Spectator. The initiative is funded ...

Google Ads helps businesses like Rocket Mortgage accurately measure campaign impact, distinguish paid from organic growth, ...

President Obama took to the campaign trail in Virginia for Democrat Abigail Spanberger’s gubernatorial run, encouraging voters to turn out to the polls Tuesday. The former president slammed President ...

Texas Democrat U.S. Senate hopeful James Talarico's latest campaign video appeared to borrow campaign tactics from ...

On Monday, Brand Networks announced that Universal Ads would now be buyable through the company’s agentic ad buying platform, Aimy Ads.

The Justice Department is weighing whether Jeremy Corbyn’s support for Zohran Mamdani crosses U.S. election law lines.