ASDA's lingerie collaboration with a plus-size model has sparked a debate among shoppers after some accuse the retailer of dressing her in pieces that are too small. Model Olivia Campbell, from London ...

Asda’s advertising won yet another award last week. The retailer though believes it may not be too long before it’s picking up awards in a very different category, as its long term aim to be a ...

Asda has dropped Saatchi & Saatchi out of the pitch for its £100m advertising account, ending its 20-year relationship with owner Publicis Groupe. Asda, which started its advertising review in June, ...

While it’s still only three days into November, the Christmas ad season is very much up and running, with Asda the latest brand to launch a festive TV campaign. The ad, which was created by Saatchi & ...

Speaking to Marketing Week, Asda’s senior director of digital advertising Chris Chalmers said the supermarket has increased its investment in content and that it is “laser focused” on social, mobile ...

The Advertising Standards Authority (ASA) has ruled Asda must make changes to the way it presents its price guarantee, a key plank of the grocery chain’s marketing, following complaints from rivals.

Asda has launched a new slogan – ‘Get the Asda price feeling’ – as part of a television ad campaign airing this month. The new tagline “aims to showcase that Asda price means more to customers than ...