After Haillet retired, Adidas rebranded the shoe around the American player Stan Smith, who helped popularize it within the ...

Adidas has been a strong supporter of sports and has created multiple global programs and initiatives to make sports more ...

The global sportswear industry has long been dominated by two companies: Nike and Adidas. Last year they accounted for 35% ...

With Candace Parker at the helm, adidas demonstrates its commitment to elevating women's basketball from the ground up.

Adidas is wading more into the NIL market through a new deal with women's high school basketball star Kaleena Smith.

Southern California teen Kaleena Smith became the first women's basketball partner to sign an NIL deal with adidas.

Adidas has reached an out-of-court settlement ... with Gulden vowing to donate the proceeds to “the organizations that help us and were harmed by what Ye said,” including the Anti-Defamation ...

Winning The Drum Awards for Social Purpose in the Inclusivity and Diversity category was FCB Canada and adidas with a ...

Adidas' comeback is in full swing. The sportswear giant reported strong third-quarter growth on Tuesday, with currency-neutral revenues increasing by 10% across the group. Operating profit jumped ...

Anysphere, the company behind Cursor, has acquired AI coding assistant Supermaven for an undisclosed sum. Anysphere CEO ...

Kaleena Smith is just 16 years old, but she is already making history. The highly regarded basketball prospect agreed to a multiyear shoe deal with Adidas ...

Korea DPR winger wins the adidas Golden Ball, Spain’s Pau Comendador and Celia Segura collect a pair of individual honours while Evan O’Steen takes home the adidas Golden Glove.