Patrick Mahomes announced his plan to team up with 15 high school programs during his induction into the Texas High School Football Hall of Fame.

The Texas Tech football team will be sporting some new adidas uniforms when the Red Raiders host Kansas on Oct. 11 in Jones AT&T Stadium. Texas Tech is one of seven new uniforms unveiled by adidas on ...

Kansas City Chiefs quarterback Patrick Mahomes releases adidas 'Gladiator' high school football uniforms | @EdEastonJr ...

The leader of the largest multimedia rights holder in college athletics is confident sponsor patches will begin appearing on ...

Adidas signed 12 Aggie athletes to NIL deals in honor of the school’s “12th Man” tradition, with the new collection already live on adidas.com.

With recent new partnerships announcements - and multi-million dollar investments - to sign footwear and apparel deals with perernial powers Penn State and Tenn ...

Infront Bettor, the betting division of the international sports marketing agency, has expanded its tennis portfolio after securing a new partnership with governing body Tennis Australia (TA), ...

SEOUL, SOUTH KOREA (AP) _ Results Monday from Korea Open at Seoul Olympic Park Tennis Center (seedings in parentheses): Eva Lys, Germany, def. Ashlyn Krueger, United States, 6-3, 6-4. Maya Joint, ...

The Texas Tech football team will have some new icy white uniforms to sport during the Nov. 8 game against BYU at Jones AT&T ...

The future Audi F1 Team has announced a multi-year partnership with Adidas, which will become the team’s official apparel partner. The collaboration will result in an exclusive collection to be ...

The multi-year deal will see Adidas provide team and driver apparel, as well as exclusive clothing collections for fans. The partnership comes just a year after Mercedes signed its own deal with ...