Adidas has recently launched the SS25 Optime collection, a squat-proof apparel line designed for strength training.

“The AO is something that connects really well with New Balance because the mix of sport and culture they have is incredible, ...

Australia’s Aiava has been scouring eBay to craft a wardrobe worn by tennis legends—taking her first win in dress once ...

Frances Tiafoe makes a splash as Lululemon's newest global ambassador, while menswear brand Psycho Bunny just made a major tennis signing.

One week out from the first Grand Slam tournament of the year, Adidas has unveiled its 2025 Melbourne collection, set to be worn by Top 10 stars Jessica Pegula, Alexander Zverev and more Down Under.

Adidas said it will create a complete range of apparel, footwear and accessories for the entire team as well as fans.

German apparel and footwear brand Adidas will enter Formula One as kit suppliers to the Mercedes Formula One team in a ...

The global tennis equipment market is experiencing a period of dynamic evolution, with estimates placing its value at USD ...

Christmas week brings festivity off the field and uniforms on it that are worthy of cheer. The Philadelphia Eagles are donning their popular "Kelly Green" threads against the Dallas Cowboys.

This came as no surprise as the $23.4-billion brand Adidas took a direct jab at the NBA and their current uniform provider, Nike, by reminiscing about the festive holiday-themed jerseys they once ...

Nike has the exclusive uniform rights for all three of the major sports in the United States (MLB, NBA, and NFL). However, that was not always the case. Adidas supplied the NBA with uniforms ...