Frances Tiafoe makes a splash as Lululemon's newest global ambassador, while menswear brand Psycho Bunny just made a major tennis signing.

Among the players switching brands is American tennis star Frances Tiafoe. The World No.17 started his career with adidas ...

Adidas said it will create a complete range of apparel, footwear and accessories for the entire team as well as fans.

In a sea of logo-splashed luxury activewear brands, Varley stands out for their IYKYK take on an oversaturated market. Sure, ...

ZARA teams up with Chinese brand AO YES to launch a Year of the Snake co-branded collection on January 9, 2025. The ...

As a four-time Grand Slam champion, activist, and fashion icon, Osaka has the right to talk trash when she pleases. That is ...

Here, we take a look back at some of the best and worst looks donned by the tennis stars in action during Day 3 of the 2025 Australian Open: Taylor Fritz in his Hugo Boss apparel at the 2025 ... Once ...

Sixty-five athletes are sponsored by On, including the current world no.1 tennis player, Iga Swiatek. Kenyan long-distance ...