Adidas has recently launched the SS25 Optime collection, a squat-proof apparel line designed for strength training.

“The AO is something that connects really well with New Balance because the mix of sport and culture they have is incredible, ...

Frances Tiafoe makes a splash as Lululemon's newest global ambassador, while menswear brand Psycho Bunny just made a major tennis signing.

The astonishing money divide in world tennis couldn't be clearer when you compare women's world number one Aryna Sabalenka to ...

One week out from the first Grand Slam tournament of the year, Adidas has unveiled its 2025 Melbourne collection, set to be worn by Top 10 stars Jessica Pegula, Alexander Zverev and more Down Under.

Adidas said it will create a complete range of apparel, footwear and accessories for the entire team as well as fans.

German apparel and footwear brand Adidas will enter Formula One as kit suppliers to the Mercedes Formula One team in a ...

Sen. Kristen Thompson introduced a bill aimed at expanding Oklahoma's tax-free weekend to include school supplies and athletic equipment. Senate Bill ...

Jennifer Vermeer is a seasoned commerce writer specializing in finding the best deals on apparel, beauty products, travel gear, and more.

Fourth-year sports administration students have capped off their academic journey with an international consulting project for Adidas. “This capstone experience is part of the program’s commitment to ...

It must mean that the Australian Open is just around the corner. The first major of the tennis season is always a favourite among fans and players alike. But neither the players or fans arrive at ...