Learn the key types of paid media, how they work, and when to use them to get better results from your marketing budget.

With transparency, humor and a lot of data, the NYC mayoral candidate's latest video shows how his video strategy amplified ...

It’s critical to stay engaged with supporters, and it might be good to encourage them to move from annual to recurring gifts.

Here are five real-world examples of impact-based marketing campaigns to show you what it looks like in action. 1. Dove’s “Real Beauty” campaign Dove didn’t do anything flashy.

But mobile ad campaigns quickly evolved into mobile web and in-app advertisements. One of the popular models in mobile advertising is known as cost-per-install, where payment is based on the user ...

Triggering Specific Emotions Emotions like happiness, excitement, fear and urgency can affect how consumers behave and drive them to act. You can design your campaigns to evoke joy or a sense of ...

In the not-too-distant past, cryptocurrency was an abstract digital asset teetering on the fringes of the financial world. Crypto advertising was an afterthought. However, as crypto assets like ...

3. Accounts done: Feel awesome – Intuit QuickBooks Despite narrowly missing out on the 2017 Award for ‘Best SME-targeted campaign’ (it still snagged the runner-up award), this campaign is a fantastic ...