If the Chiefs hit three Super Bowl wins in a row, they may have to pay Miami Heat's Pat Riley before they can crank out ...

Pat Riley, the current president and former head coach of the Miami Heat, owns half a dozen trademarks related to the word ...

Be careful about using the terms "3 peat," "threepeat," or "three-peat" should the Kansas City Chiefs win their third ...

The Kansas City Chiefs have punched their ticket to the Super Bowl for the fifth time in six years. A last-minute 32-29 ...

Pat Riley trademarked the phrase “three-peat” in the 80s with his Lakers on the brink of a third straight championship. They lost, but he’s made royalties off it ever since.

As the Kansas City Chiefs continue to stack up win after win, fans are flocking to stores to commemorate what could be the ...

They didn’t get it, but Riley saw an opportunity. He trademarked “three-peat” for merchandise: hats, shirts, mugs—you name it ...

Andy Reid is about to take a shot at the improbable next week, when his Kansas City Chiefs face the Philadelphia Eagles in ...

Chiefs fans want a 3-peat, but they're not the only ones excited about the opportunity for a historic victory.

He registered the trademark “Three-Peat” for the usual paraphernalia like hats, T-shirts, etc. Now, this does not mean that Mr. Riley had to have coined the term three-peat himself.

They didn’t get it, but Riley saw an opportunity. He trademarked “three-peat” for merchandise: hats, shirts, mugs—you name it. The Lakers fell short in 1989, but the term stuck.