Budweiser won this year’s competition on the back of its “First Delivery” commercial, which featured a young Clydesdale horse that nudged a keg all the way to town after it

While the Philadelphia Eagles are battling the Kansas City Chiefs, nearly one-third of viewers are watching for the commercials, according to a survey that VegasSlotsOnline provided to Newsweek. More than two in five viewers care more about the Halftime Show, ads and social experience than the game itself, the study found.