Apple’s Creator Studio takes in all its mainstay apps for a subscription price seven times cheaper than Creative Cloud.

Apple's pivot from hardware to attention economy faces brutal competition and margin compression—view rallies with skepticism.

Apple was facing increasing questions about its plans for artificial intelligence as other big tech companies invested tens of billions in the technology.

Apple's U.S. patent activity declined sharply in 2025 amid a broader slowdown in patent filings, according to newly released data from IFI CLAIMS Patent Services. The data shows that Apple was granted 2,

Apple may be preparing to add end-to-end encryption to RCS messages, with new clues spotted in the iOS 26.3 beta pointing to more secure cross-platform chats between iPhone and Android users.

Apple's services segment is becoming a bigger part of the story, and the company's latest updates suggest that momentum is carrying into fiscal 2026.

Apple today shared a new "Slide" ad that highlights the Ceramic Shield 2 cover glass on the iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max. The ad shows an ongoing negotiation, during which an iPhone 17 Pro with the screen facing down is slid back and forth across a long table.

Apple on Tuesday unveiled Apple Creator Studio, a new subscription bundle of professional creative software priced at $12.99 a month or $129 a year, as the iPhone maker steps up its push into paid services for creators,