It appears that Turki Alalshikh and Dana White’s boxing platform with TKO Group will operate under the name Zuffa Boxing, which revives White’s previous attempt to enter the boxing space under that ...
Zuffa Boxing, the promotion formed in March by TKO and Saudi Arabia entertainment conglomerate Sela, is helmed by UFC president and CEO Dana White and WWE president Nick Khan in partnership with Sela ...
Zuffa Boxing has a new broadcast rights deal with Paramount, which will start broadcasting the UFC in 2026, as well.
Zuffa is coming off the promotion of the Canelo Álvarez-Terence Crawford fight that drew more than 41 million viewers, according to Netflix.
Beginning January 2026, Paramount+ will distribute a full slate of boxing events, with select matches to be simulcast on CBS.
Zuffa Boxing may soon join the UFC at Paramount. The new boxing promotion officially being launched in 2026 by TKO Group Holdings, parent company to the UFC, with financial backing from Saudi Arabia, ...
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Dana White's Zuffa Boxing will introduce its own championship belts, aiming to revolutionize boxing. A major media rights deal with Paramount will bri ...
Zuffa's agreement with Paramount makes it the only boxing promotion in the U.S. with a real chance of regularly being seen by more than 1 million viewers.
Paramount and TKO Group Holdings on Monday announced a long-term media rights deal that will place Zuffa Boxing, a new promotion formed by TKO and Saudi Arabia entertainment conglomerate Sela, on ...
BIG NEWS 🚨 @ParamountPlus will become the exclusive home of Zuffa Boxing throughout the U.S., Canada, and Latin America starting in January 2026! pic.twitter.com/qhxwQPrtgk ...
Paramount and CBS secured a five-year media rights deal with Dana White's new Zuffa Boxing promotion, starting January 2026. This agreement makes Para ...