Tencent Holdings Ltd and stocks linked to the company rallied on Friday, fueled by investor enthusiasm over a new gifting function on its popular WeChat platform.

China’s super app WeChat, owned by Tencent Holdings, has added a gift-giving feature to its embedded e-commerce platform ahead of Christmas, allowing users to send presents to their friends. Shoppers can search for products by keywords.

WeChat has begun testing its new "Gift Giving" feature for online stores in a gray-area rollout, according to an update from the WeChat Store Operations