The dominant ratings provider hopes to fend off competitors by pivoting to a bundle that combines its consumer panels with ...

One of Nielsen’s newest audience-measurement products has won accreditation from the Media Rating Council, setting up a new ...

Nielsen gets MRC accreditation for big data, which could open the door for wider use of Nielsen’s Big Data + Panel in the ...

Nielsen earns MRC accreditation for its Big Data + Panel measurement solution, which includes its legacy panels and bigger ...

The firm's Big Data + Panel measurement includes ratings from cable, satellite set-top boxes and smart TVs across 45 million ...