Sydney Sweeney and Labubus are both being "sold" to Gen Z in varying ways and experts share their take on why this generation ...

"American Eagle's denim blitz could jam an outrage cocktail of $5 million more in Sweeney's wallet before Labor Day," one ...

American Eagle's response to criticism of Sydney Sweeney's jeans ad represents a cultural shift away from corporate apologies ...

Sydney Sweeney reveals she had no idea what fame would cost her at 18, as she addressed privacy concerns feeling "guarded." ...

By Jeff Mason (Reuters) -From firing people to promoting jeans, calling for peace deals or the renaming of a sports team, ...

Bud Light’s comeback plan may hinge on Sydney Sweeney, with a rumored $10M deal to revive sales after its PR nightmare.

American Eagle Outfitters wanted to make a splash with its new ads starring actor Sydney Sweeney. The campaign has sparked a ...

Is Sydney Sweeney caught in a storm she never saw coming? The "Euphoria" star, blindsided by the hype surrounding her, faced ...

Sydney Sweeney can raise a glass to bumper publicity this week - but she may soon be toasting with beer rather than champagne if she signs as the new face of Bud Light.

The furore surrounding Sydney Sweeney is far from euphoric, and her so far silent reaction has left her at risk of losing fans.

They say all publicity is good publicity, and Sydney Sweeney is a walking example of this as one of the most talked about and in-demand stars in Hollywood right now.

Jimmy Fallon took some lighthearted jabs at Russian President Vladimir Putin and even took a playful dig at actress Sydney ...