Netflix’s ad tier has evolved to become a primary engine for platform growth, and the company is on track to win nearly 10% of global CTV ad spend in 2027 – an insight fromWARC Media’s new report ...

Content loyalty programs are emerging as a new tool for brands looking to leverage the creator economy, rewarding customers with perks and rewards in exchange for posting content to social media ...

Provides an overview of the key datapoints that advertisers need to know about Netflix, spanning investment, consumption and performance insights. Provides an overview of the key datapoints that ...

A large majority of consumers will continue to use AI chatbots that introduce ads in exchange for getting the information they want for ‘free’, according to a new poll, but trust remains an area of ...

Meta’s FY25 results underline the scale of its advertising business, with revenue growth driven by higher ad impressions and prices as AI is increasingly applied across targeting, delivery and ...

Major sporting events offer huge opportunities for marketers to connect with audiences around their passions and interests, driving emotional engagement and cultural relevance. WARC’s Lena Roland ...

This report examines the key trends that are driving the future of commerce media. This report examines the key trends that are driving the future of commerce media.

The Health of Creativity 2025, a new report based on WARC Rankings analysis, finds that as creativity increases, so does effectiveness: when ideas are highly awarded for creativity the conversion to ...

In a chaotic and complex world, strategy is in demand and strategists bring unique value as the industry navigates deep disruption – despite this, most strategists feel that strategy is expendable ...

Organizations are rushing to adopt AI for speed and efficiency, but the real competitive advantage lies in developing "M-shaped" professionals who can orchestrate human-AI collaboration across ...

WARC expects the global ad market to grow by 7.4% to a total of $1.17trn this year, an uptick of 1.2 percentage points (pp) since the last projection in June and our first forecast upgrade in more ...

The television advertising market is undergoing major change as audiences shift away from linear TV to connected TV, and YouTube ad sales rival those of “legacy” TV, according to a new report from ...