Where to listen Timestamps 00:46 – Background to Ad Net Zero 06:16 – Creating systems to report and measure emissions 11:14 – What role can media companies play in advocating for sustainable media ...

Beauty and personal care recorded another year of healthy growth in real value terms in 2022, with the regional performance being driven by the dynamism in the Saudi Arabian market, where premium ...

Global strategies, campaign updates and trends in sustainable behaviour change. Sustainable living needs to be seen as desirable and aspirational to truly scale: rebrand sustainable lifestyles by ...

The NBA appears to have mended a rift with the Chinese government after announcing it will play two preseason games in the Chinese territory of Macau next year – a development that suggests the league ...

Identifies five trends that will shape marketing strategies of the clothing and fashion retail sector in the coming year.

Edelman’s Abhishek Chaturvedi says sustainable marketing is not just about compliance or good PR but an opportunity for Indian brands to build long-term loyalty and be leaders in responsible ...

The era of passive growth for the Asia Pacific region is over with the rise of global trade uncertainties, geopolitical tensions and a changing demographic landscape, but there are ways for brands to ...

Influencer marketing is expected to boom in the next four years to become a $52bn industry, even as questions remain about how to measure, attribute and regulate it. But there are tools that will ...

Data and artificial intelligence can be harnessed to bridge customer experience gaps and Twilio’s Liz Adeniji explains how brands should balance personalisation with data privacy concerns. The Asia ...

For brands to win consumers’ hearts, they must tap into people’s hidden emotional responses and discern how these feelings shape decision-making, argues a research paper. Understanding the emotional ...