When it comes to client relations, truth sometimes gets a little... lost in the mix. George Sanders at Fox Agency lists some ...
For our New TV for Drummies buyers’ guide, this week’s edition of Agency Advice asks top marketers in the space a very simple ...
A pizza chain was deluged with 10 tons of pineapples after offering a free pizza in return for one. Here, Fatto a Mano’s marketing manager explains how the brand built a quirky social-media marketing ...
The theme park is upping the fright factor this Halloween with an eight-minute horror film from ad agency TMA.
She has major “skin in the game” in R/GA’s new indie chapter after leaving the shadows of holdco life, but that’s just part ...
In the US, this shift is amplified by changing demographics: a population that is not only growing more multicultural, but ...
With career-defining campaigns for KFC, Burger King, the BBC and Girl v Cancer, the CCO has established herself as one of the ...
From today, ads for less healthy food should no longer appear before the watershed or in paid-for online formats. The ...
Barry Dudley examines whether the launch of Horizon Global – a joint venture between Havas and Horizon Media Holdings, ...
Radio veteran Paul Burke recounts how UK government ad restrictions previously saw his client Hamlet change tack in the 90s. He thinks the ‘less healthy food’ TV ban should inspire similar ...
The checkout is marketing’s fiercest battleground where joy, trust and revenue collide and fleeting clicks can be turned into ...
Brandtech's AI Watermark project was developed by our gen AI team, including head of emerging technology and partner Rebecca ...
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