With its focus on helping customers build effective live-streaming workflows and meeting streamers where they are in terms of prevalent codecs and protocols-which, Norsk's Steve Strong acknowledged at ...

The expansive growth of the connected TV (CTV) landscape brought with it an explosion of new video content - and by extension, new opportunities for publishers to monetize. And yet, the landscape has ...

Despite having more tools, data, and control, overexposure remains a defining flaw of the CTV experience. Viewers still see the same ads too often. Advertisers still struggle to manage delivery across ...