Around 80% of the feature’s early active users belong to Gen Alpha, a group that uses the app more as a primary communication ...

At Best Power Equipments, she is expected to lead strategic marketing initiatives across domestic and global markets, ...

With the acquisition, both communities will join the agency’s existing portfolio of media-led IPs, including Sarcasm, ...

India’s Women’s World Cup triumph is being hailed as a watershed moment, not just for the sport, but for the business of ...

Through The Great KFC Feastival, KFC turned moments of hunger into moments of homecoming, celebrating food as the bond that ...

TukTuki Founder, Anshita Kulshrestha, explains how the new micro-drama app is targeting a Tier 2/3 market gap. She discusses ...

It aims to enable brands to capture and unify customer actions across online, app, and offline channels, sharing the data in ...

The partnership is expected to launch a comprehensive communications campaign to strengthen the brand’s national presence and ...

Meta is aligning its ad measurement models closely with Mobile Measurement Partners (MMPs) such as Adjust, Airbridge, ...

OSMO’s Nipun Arora highlights the factors driving OOH growth this festive season, with strong ad demand from auto, consumer ...

The feature is designed to help community managers expand their reach and make it easier for people to discover and join ...

The agency will handle strategic and creative communication for both brands, working with the parent company, to boost ...