During June, streaming’s share of TV viewing in Mexico showed a slight increase of 0.2 percentage points compared to the ...

Media fragmentation creates scattered audiences. Find out how to engage and measure across all channels for better ROI.

The latest data indicates that Poles spent an average of 3 hours and 37 minutes per day in front of screens, a nearly 6% drop compared to May 2025 (3 hours and 50 minutes). Despite this seasonal ...

While it was originally released 70 years ago, Gunsmoke continues a strong campaign in 2025. Available on Peacock, Paramount+ ...

In Nielsen’s 50th monthly report of The Gauge™, the media industry’s leading snapshot of total TV and streaming consumption, ...

Gracenote, the content data business unit of Nielsen, has announced the appointment of Ryan Moore to the new role of Chief ...

Effortlessly turn audience data fragmentation into advertising advantages and connect with your audience in a multi-screen ...

Nielsen, the global leader in audience measurement, data and analytics, has released its latest May All Screens Video Landscape report in Poland, covering viewing (a combination of total reach and ...

After a 2.1% dip in viewing in April, streaming usage rebounded in May to capture 36.4% of TV, and audiences continue to tap into the growing range of services.

While the front sections of the quarterly Nielsen Total Audience reports typically dive deep on media usage by certain demographics—age, ethnicity, income, etc.—the first-quarter 2016 report focuses ...

NEW YORK – June 17, 2025 – Streaming reached a historic milestone in May as its share of total television usage outpaced the combined share of broadcast and cable for the first time ever, according to ...

2025 年的全球营销格局充满活力。人工智能的快速发展和可购物广告的兴起带来了令人兴奋的机遇，但该行业也在应对全球市场的波动，包括供应链的不确定性和消费者情绪的变化，从而带来了真正的挑战。 尽管存在这些不 ...