From the challenge of securing investment to the importance of price and product, it’s been a busy year. Here is my take.

Nike’s new CEO has committed to “increase investment in our brand” as it shifts its strategy against a backdrop of falling ...

AI has moved far beyond being a novelty, becoming the catalyst for a creative renaissance in marketing.

AI in marketing is no longer just about automation – it’s about reigniting creativity and transforming how ideas come to life ...

The retailer has regained the top spot as the UK’s favourite Christmas ad, overtaking Aldi and M&S in joint second place.

With many category-leading brands like Fairy, Ariel and Pampers in its portfolio, growing categories is vital for Procter & Gamble. The company combines consumer insight, innovation, advertising and ...

From the peculiar prevalence of Liquid Death to McDonald’s pricing gotcha, Mark Ritson shares his first five marketing ...

The contenders have been whittled down from 16 to just two brands thanks to your votes. Those two brands are Workbooks and ...

Although unclear where marketers will allocate their budgets exactly, the shift to digital and away from traditional media is ...

From startups recruiting generalists to corporates hiring specialist expertise, marketing teams may differ by size or ...

We end the year with the inaugural Marketing Week podcast quiz and a look back at the biggest stories of 2024.

Celebrating its 50th anniversary, Baileys is looking to drive salience despite being one of the most well-loved spirits ...