What are the primary job responsibilities of marketing operations professionals? Do those responsibilities vary by team and ...

Discover how data, AI, and video are transforming B2B personalization to meet buyer expectations and drive success in 2025.

Most of us agree that change is the only constant for marketers, and adapting is part of the job. In 2020, the start of the pandemic transformed the way we work and handle business, from rapidly ...

Discover how AI is transforming product-content orchestration in B2B marketing, blending automation with human creativity for ...

Explore five key ways AI can improve B2B email marketing, from personalization to predictive analytics, enhancing engagement ...

MySpace, AOL, and Napster are the websites Americans miss most from the early days of the internet, according to a recent ...

Few marketers would dispute the statement that it is the sum of all customers' interactions with a company, over time, that ultimately creates or destroys that company’s brand value. Yet few companies ...

B2B tech marketing is constantly shifting as products, channels, and strategies evolve. However, some core principles remain constant amid all the change. An infographic (below) from Team4, which was ...

People experience the world using four principal psychological functions—sensation, intuition, feeling, and thinking—according to Swiss psychiatrist Carl Gustav Jung, the founder of analytic ...

The average CPM for advertising delivered via Facebook Ads Manager steadily rose from March to August 2020, according to recent research from Social Insider. The report was based on an analysis of ...

Apple is the most valuable brand in the world this year, with a brand value of $880 billion, followed by Google ($578 billion) and Microsoft ($502 billion). That's according to Kantar's annual list of ...

Everyone loves a personalized and appropriate gift, including prospects, leads, and existing customers. A gift can serve as a tangible connection between the giver and the recipient, helping to ...