SEO isn’t dead, but marketers will need to pivot to new strategies that prioritise AI citations in the coming years, leaving the traditional website model unrecognisable.

As AI floods corporate comms, Aussie B2B marketers still trust their professional networks more than anything else.

For marketing professionals whose careers have been built on technical expertise or operational efficiency, the shift can ...

Australia is among the 11 global markets where Amazon Ads and Netflix will roll out a newly announced advertising partnership.

Rocket Agency has confirmed its position at the forefront of digital trends by unveiling new research into how brands can rank inside ChatGPT, an emerging battleground for customer visibility. Over ...

Open any social media app or look at any high-profile brand, and you’ll see Australia is firmly in its content-creator era. In recent years, we’ve witnessed the meteoric rise of influencer marketing, ...

The Research Agency (TRA) has announced the results of its eagerly awaited list of Australia’s favourite ads for June 2025. Once again, emotional storytelling has proven to be the winner, with ‘Care ...

The senior management driving Samsung Ads has expanded with two new additions. Levi Guillory is now agency head of strategic accounts for New South Wales (NSW) and New Zealand, while Carla Dawson is ...

While it may seem obvious that a marketer’s role is to help, not hustle, it’s surprising how easy it is to take this golden rule for granted. Here, Australian Institute of Business (AIB) marketing ...

If you had a dollar for every time you’ve been part of a conversation or read a blog post extolling the ‘reality’ that AI is coming for all of the content creation and writing jobs, you’d probably ...

For the 10th year running, Amaury Treguer, co-founder at Bread Agency, is back to predict what’s in store for social media in the coming year. Check out his ...

Arriving bright and early at Tumbalong Park for day one of SXSW Sydney, Marketing was treated to an exclusive first look at Intuit Mailchimp’s newest Aussie activation, following the immense success ...