In its bid for advertisers’ dollars, the payments giant draws on existing technology and partnerships with firms like WPP, ...

Organizers including the Association of National Advertisers and the Consumer Technology Association have already started to ...

Target is the only retailer running a national campaign developed directly with Netflix and featuring on-screen talent from ...

Launching first in partnership with Etsy and Shopify, the Instant Checkout functionality has the potential to rival Amazon ...

The Belgian chocolate brand is refreshing its identity with a refined logo, new design system and global campaign featuring the “Gossip Girl” star.

The deal grants the betting platform exclusive integrations and digital sponsorships across NBCU sports properties including ...

Horizon Global will focus on U.S.-centric global clients and bring together Horizon’s Blu and Havas’ Converged.AI platforms.

With tariff fears growing, IAB revises its 2025 ad spend forecast down.

Omnicom needs to appoint a commission-approved monitor to ensure it is staying complaint with the FTC’s directives around ad ...

David Hasselhoff, Paula Abdul and ALF are featured on a hotline and in digital spots as the Frito-Lay brand taps into fandom and nostalgia.

Motto by Hilton’s “Guest Quests” series seeks to imbue travelers with a feeling of “main character energy,” a bit of internet slang that refers to people seeing themselves as the protagonist in a ...

To drive visibility, the brand invested seven figures into a media plan that spans CTV, streaming audio, podcasts and targeted digital placements.