Upskilling employees to use AI within organizations is far behind what it should be, according to McDonald’s Chief Data & Analytics Officer Michelle Gansle. Her keynote at MAICON earlier this month ...

Sourhouse, which manufactures and sells its own sourdough bread baking tools, prioritizes earned media to grow its brand in ...

In this Q&A, Dave Mead, co-founder and chief marketing officer at sparkling water brand Rambler discusses the brand’s growth, marketing strategy, partnerships with charitable foundations and new ...

We spoke with PepsiCo Global FoodService CMO Scott Finlow about the brand’s new local campaign, its strategic focus and how Pepsi intends to go big with supporting local businesses in the coming year.

It comes down to a variety of things: technological, strategic, cultural and psychological. But all rolled up, there are four ...

The cosmetics retail chain recently launched UB Marketplace not to expand the assortment of its core offering, but to test products in adjacent categories, such as grooming, wellness, pro tools and ...

From Cost Engine to Growth Center,” McKinsey diagnoses the causes of organizations’ lack of insight into the value of their ...

Alienware and Twitch executives behind the activation discuss their strategic marketing goals, the inspiration behind the ...

In this Q&A, Dave Mead, co-founder and chief marketing officer at sparkling water brand Rambler discusses the brand’s growth, ...

Discover how modern Marketing Mix Modeling (MMM) can transform economic disruptions into strategic opportunities, helping marketers navigate tariffs and shifting market dynamics with data-driven ...

Discover how modern Marketing Mix Modeling (MMM) can transform economic disruptions into strategic opportunities, helping marketers navigate tariffs and shifting market dynamics with data-driven ...