The automaker passes the mic to inhabitants of the great outdoors — who share their comically untamed reviews of its ...

Total Media Quality now integrates with the app’s ad network, TikTok Pangle.

The exception and “lifeline” for linear TV is live sports — with the Super Bowl and NFL Playoffs in the lead — but streaming ...

Between a convicted embezzler, a cult leader and an unrepentant pension scammer, who is the most dastardly criminal? The ...

The technology company is also opening two new international offices for the agency.

WPP’s stock price slumped 16% to its lowest level in 27 years after it missed forecasts again at its latest quarterly results. The share price ended the day at 302.5p, valuing the British agency group ...

Cindy Rose’s “strategic review” points to likely “deep and bold restructuring actions”, the Bank of America has said. Rose, chief executive of WPP, said a strategic review was under way during WPP’s ...

The author of ‘Transforming Customer-Brand Relationships’ weighs in on what truly drives loyalty in today’s world of constant ...

The visibility and momentum behind women’s sports are undeniable, but for marketers, this creates a new tension. As more ...

As the consumer health company battles claims from the Trump administration that its painkiller Tylenol is linked to autism, Kenvue will bring on Halvorson as its next marketing chief.

Not an official sponsor of a team in the World Series? Not a problem. KFC Canada brings a finger lickin’ good Colonel Sanders ...

When a Marriott ballroom in Tokyo turned into a 'mini Super Bowl' for Enhypen fans, it was long-term brand play. Marriott’s ...