The visibility and momentum behind women’s sports are undeniable, but for marketers, this creates a new tension. As more ...

Not an official sponsor of a team in the World Series? Not a problem. KFC Canada brings a finger lickin’ good Colonel Sanders ...

President Donald Trump and Chinese President Xi Jinping finalized a deal this morning, which will move forward in coming ...

When a Marriott ballroom in Tokyo turned into a 'mini Super Bowl' for Enhypen fans, it was long-term brand play. Marriott’s ...

As the consumer health company battles claims from the Trump administration that its painkiller Tylenol is linked to autism, Kenvue will bring on Halvorson as its next marketing chief.

WPP has downgraded its growth guidance for 2025 to a decline of between 5.5% and 6%, with chief executive Cindy Rose describing performance as "unacceptable".

As the consumer health company battles claims from the Trump administration that its painkiller Tylenol is linked to autism, Kenvue will bring on Halvorson as its next marketing chief.

The future of DDB as a global network is in doubt as parent company Omnicom has confirmed it is carrying out a “rigorous” ...

The campaign leading up to the 2026 Olympic and Paralympic Winter Games builds on the momentum from the 2024 Paris Summer ...

Selling the international arm won’t be simple – the buyer can’t look like the ad holding groups of old, because that model is ...

Speculation about DDB has been swirling after a Latin American trade publication reported it would be dissolved as part of ...

McCann New York captures the warmth of in-person connection and the potential ‘digital burnout’ of a younger generation.