Creating memorable festive season campaigns is all about innovatively weaving the values of authenticity and empathy into the narrative, says the business head for north and east at Brand Street ...
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Creating memorable festive season campaigns is all about innovatively weaving the values of authenticity and empathy into the ...
As Gen Z and AI influence workplace practices, HR in advertising is changing from administrative to a more balanced, ...
The industry grew 12.6% to $3.2B in FY2024, projected at $3.4 billion by FY2025, fuelling data-driven brand strategies.
This division from Mumbai-based content-to-commerce company tries to empower brands to connect authentically with India’s ...
EXCLUSIVE: The trio will appear before Shanghai's Intermediate Court next week, marking the latest chapter in the bribery ...
The campaign leverages advanced technology to create an immersive, user-friendly experience. The AI vision technology detects and recognises the UltraTech logo, while the AR converts the logo into a ...
Mindshare, a GroupM company, has partnered with UltraTech Cement to design a tech campaign, ‘UltraTech Se Poocho’ (Ask UltraTech). This initiative uses AI Vision, augmented reality (AR), and ...
The biggest beneficiary might not be the two companies involved, but the wider agency sector itself, writes Campaign UK ...
Articles written by Sujoy Mukherjee ...
The American author known for his adventurous storytelling, Jack London (real name: John Griffith Chaney), was enamoured with ...
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