Rediffusion unveiled an artificial intelligence (AI)-generated video for Tata Power, developed entirely by its Rediffusion AI Design (RAID) Studio. The one-minute-long commercial builds on the company ...

The Indian research and insights industry has reached a remarkable milestone, touching $3.2 billion in FY2024, as revealed by the Market Research Society of India’s (MRSI) latest annual report. Titled ...

Mumbai-based content-to-commerce company Whoppl has unveiled a new vertical, Whoppl Bharat, aimed at tapping into the vast, untapped potential of India’s tier 2 and 3 markets. With hyperlocal ...

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The campaign leverages advanced technology to create an immersive, user-friendly experience. The AI vision technology detects and recognises the UltraTech logo, while the AR converts the logo into a ...

Mindshare, a GroupM company, has partnered with UltraTech Cement to design a tech campaign, ‘UltraTech Se Poocho’ (Ask UltraTech). This initiative uses AI Vision, augmented reality (AR), and ...

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Pete Stein, global president of Merkle and global practice president of Dentsu’s Customer Experience Management (CXM) Service Line, is bullish about India’s potential to drive significant growth for ...