Kids influence on family electronics buys jumps 1.46 times, revealing their growing impact on household decisions, Kantar ...
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In a strategic move to expand its global production capability, in August 2024 global communications major Edelman decided to ...
Consumers in India are presenting a dichotomy of sorts when it comes to adoption of technology and artificial intelligence ...
The agency will continue to operate independently, while collaborating closely with WPP’s wider network of companies.
While marketers wage endless war over metrics versus memory, the smartest brands have already moved on, argues Quantum's Saim ...
In an era where ‘fast and flashy’ often defines advertising campaigns, Bisleri’s #FlavourOfLove attempts to buck the trend ...
According to a study by CNN International Commercial and MTM, 78% of marketers listed improving brand awareness and ...
As the Diwali season of 2024 sweeps across India, the country’s largest newspapers have once again transformed into vibrant ...
Marking one year in his role as group CEO of FCB Group India and South Asia, Sinha sits down with Campaign to discuss building a culture of “swag not arrogance," his intense leadership style, and ...
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