Metrics dictate business decisions, but do they capture what truly matters? Team Lewis' Calvin Siew explains why brands must break free from outdated KPIs and redefine relevance in real time to truly ...

Fixing geographical issues in China and Indonesia and accelerating India are among Fernandez’s key priorities.

The US Department of Justice has doubled down on its demand for Google to sell its Chrome browser, and to stop paying ...

EXCLUSIVE: The experiential agency appoints Mayumi Ninomiya as general manager and targets doubling revenue by 2025.

In February 2025, Singapore's top advertisers—Samsung, Nissin, and Oreo—achieved notable increases in ad awareness. The ...

The on-demand food delivery platform bows out of Hong Kong due to tough competition. Deliveroo will cease operations in April ...

As mass layoffs and disillusionment with traditional agency models continue to drive professionals towards solopreneurship, ...

Zachary Lim has been appointed head of IPG Mediabrands Singapore shortly after his exit from Wavemaker. The appointment is ...

The Financial Times (FT) has kicked off the hunt for a new global media agency. EssenceMediacom X is officially the incumbent ...

Emirates has launched a global media planning and buying review. The incumbent on the account is IPG Mediabrands. The network ...

Dentsu's strategy is to repurpose gambling ads to create awareness. The campaign uses the same tactics employed by gambling ads to raise awareness of their dangers. The campaign mirrors the visuals ...

Women creatives across the region talk about their favourite gender-equality campaigns that that mark a real force for action ...