Using 50+ Android apps and roughly 10 million installs as its engine, Arcade appears to be the work of a coordinated fraud ...
Sure, AI can generate, scale and optimise. But as Susie Hunt, Asia chair of Elmwood & MSQ, reminds us, it can’t feel, and it ...
But as Susie Hunt, Asia chair of Elmwood & MSQ, reminds us, it can’t feel, and it certainly can’t make people feel.
Campaign Asia-Pacific is pleased to announce that entries are now open for the Event Marketing Awards 2026, marking a decade ...
WPP has downgraded its growth guidance for 2025 to a decline of between 5.5% and 6%, with chief executive Cindy Rose ...
Declining valuation of about US$4.3 billion (£3.3 billion) means WPP could be at risk of being relegated from the FTSE-100 ...
Singapore telco Starhub has appointed PHD Singapore as its media agency following a competitive pitch. The account is won for ...
Articles written by Suzie Shaw ...
Half a billion users, 22 billion posts and huge sway over what people buy, yet APAC marketers are still missing the moment, ...
Business rebounds, CEO Brian Niccol said, “high-quality partners” are vying for a stake in its second-largest market.
Bernbach, Doyle and Dane rewired the ad world, DDB might be headed for exit as Omnicom-IPG merger takes shape.
The future of DDB as a global network is in doubt as parent company Omnicom has confirmed it is carrying out a “rigorous” ...