Meta’s new no-ads subscription in the UK could shrink ad reach and force advertisers to rethink targeting and budget ...

ChatGPT handles 66 million search-like prompts daily vs. 14 billion Google searches. AI is growing, but Google search still ...

TikTok avoids a U.S. shutdown with deal, but brands and marketers still face uncertainty until China gives final approval.

Google Ads will stop automatically making all new conversion goals account-default, helping campaigns avoid bidding toward irrelevant signals.

As customer journeys migrate into LLMs, you need new ways to track behavior. Here’s how LLM tracking tools approach the ...

Google Ads can now surface a recommendation to link your unlinked Google Analytics account to your Google Ads account. The ...

OpenAI’s latest hire hints at a future where advertisers can run campaigns directly in ChatGPT, reaching 700 million weekly ...

The return of banned YouTube creators could reshape ad reach and placements – and pose risks for brands and marketers.

Google Search Live lets users talk with Search and share camera views for AI-powered answers, context, and links in real time ...

Cloudflare’s new Content Signals limit AI use of your content via robots.txt. However, it’s unclear whether Google or others ...

Google is shifting Demand Gen from an upper-funnel discovery tool to a full-funnel performance driver, with YouTube at the ...