Discover how the Business Model Canvas helps visualize, design, and improve business models by aligning value, customers, operations, and revenues. One of the key questions to address when starting or ...

Entdecken Sie, wie das Business Model Canvas dabei hilft, Geschäftsmodelle zu visualisieren, zu entwerfen und zu verbessern, indem es Wert, Kunden, Abläufe und Einnahmen aufeinander abstimmt. Eine der ...

Learn how the Value Proposition Canvas helps align customer jobs, pains, and gains with your product’s role to craft ...

This article argues for a paradigm shift in the use of AI in marketing: Efficiency should not be the primary goal of AI deployment. Instead, it should be quality. The quality of the customer journey.

Experte für digitale Resilienz, Datenschutz und strategische IT-Governance Christopher Schroer ist geschäftsführender Gesellschafter der firstbyte digital consulting gmbh. Seit über 20 Jahren ...

Data protection has always been more than just consent forms and directories. It is a promise to people that their data will be protected—even in times of crisis. The GDPR not only requires ...

Unlike traditional AI chatbots, which provide responses based on a single user query, Agentic AI represents a more advanced form of artificial intelligence. These systems leverage sophisticated ...

Data, Insights and AI – we are in a new business world and management is evolving too. This article will help you understand the future of management. We all know that data is great and insights are ...

Learn why AI is redefining the competitive landscape and how to build a resilient strategy that can create a moat to protect your business from emerging threats. For the past century, businesses have ...

Explore 13+ AI threats, from biases to superintelligence. Understand risks, future challenges, and how we can prepare for AI’s evolving impact on society. As a futurist (fancy word for “Strategic ...

From MySpace to TikTok: social media has changed rapidly in 25 years. This article shows the most important milestones, current trends and how the platforms have shaped our communication – a look back ...

Digital Sales Rooms are revolutionising B2B sales. Find out how these tools drive data-driven growth and optimise the customer journey. A game changer for B2B sales: Why digital sales rooms are the ...