At the September MarTech Conference, MarTech Editorial Director Mike Pastore gathered three seasoned practitioners to tackle a deceptively simple question: if marketers are swimming in data, why are ...
With increased competition, stricter Google guidelines, and the rise of AI-powered search, standing out online is more challenging than ever. For multi-location brands, this task is even harder as ...
The August update was a big one for HubSpot. Between Inbound announcements and a flood of releases, HubSpot pushed hard on AI, personalization and data reliability, plus some long-awaited UX upgrades.
For decades, marketers have relied on segmentation to understand customers. But consumers don’t stay in neat boxes. Behaviors evolve, influences spread, and groups form and dissolve in ways that ...
Today at its flagship K:BOS event in Boston, Klaviyo introduced Marketing Agent and expanded availability of Customer Agent for its B2C CRM. The company says the agents can unify data, marketing, ...
The September edition of the MarTech Conference featured six panel discussions focused on the dynamic duo of data and AI and their impact on the marketing organization. We combed through 95 pages of ...
The AI decisioning revolution is as significant as the shift from mass email to real-time personalization. Yet too few marketers can actually take advantage. Most of us already have multiple tools in ...
AI is only as strong as the data beneath it. Fragmented, inconsistent or stale data will derail even the most advanced models. My previous MarTech article, “Operationalizing generative AI for ...
Agent Payments Protocol (AP2) is a new open standard that lets AI agents complete purchases on a consumer’s behalf — safely, with proof of consent and with clear accountability if something goes wrong ...
Will your brand be visible in the age of AI? The short answer: you need a meaningful brand or you’ll be commoditized. The longer answer starts with what a meaningful brand is outside of AI. A logo is ...
At the September 2025 MarTech Conference, moderator Len Devanna, CMO of Cortico-X, convened a practical panel on how to turn AI and data into customer experiences that matter. He was joined by Annette ...
Specific holidays can be great opportunities to emphasize your brand’s values or offer your audience special discounts. Days like Valentine’s Day, the 4th of July, and the December holidays are on ...
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