Titus joined Ogilvy from WPP’s Mediacom in 2017 to lead its influence practice across the U.K. and EMEA, before being ...

CreatorIQ surveyed 1,700 brands, agencies and creators about platform volatility and ROI strategy for its sixth-annual State ...

Last February, ‘creator-preneur’ Jayde I. Powell discussed her unique approach to content creation when working with B2B ...

The review is intended to “reduce complexity, improve execution and accelerate growth,” says a company spokesperson.

Spotify has expanded advertisers’ access to its ad inventory today (1 October) through new partnerships with Amazon and Yahoo ...

In adland, we love ourselves a sticky acronym: ROI, CPM, KPI, RTB. Right now, the flavor of the month is HHM, short for ...

For this week’s Brand Brief, brands return to Hawkins, Indiana, home of supernatural shenanigans, to bid Netflix’s final season of Stranger Things adieu, nepo babies have a (nother) fashion moment and ...

Some haunted houses are good for a jolt or jump scare. Others go for the jugular, almost literally. In its latest longform ad promoting its terrifying Halloween haunts, Six Flags Entertainment aims to ...

The Trade Desk has a new upgrade to its third-party data marketplace that promises to recalibrate data pricing stack. Called ...

The new entity, Horizon Global, boasts $20 billion in combined global billings, and combines its parent companies’ respective ...

Candidness is supposed to be a workplace superpower. Yet somehow, says Publicis's Vini Dalvi, we save our most useful ...

Bowden is promoted from global chief strategy officer of WPP Open Door, WPP's bespoke Amazon unit, and chief strategy and product officer at Wavemaker.