Billions of people from around the world come to YouTube for every reason imaginable. Whether you’re looking to watch a hard-to-find concert, or planning to learn a new skill, YouTube connects viewers ...

A little over 15 years ago, I visited a company with an interesting take on digital video. As I walked through YouTube’s small offices above a pizza parlor, I could see the promise of the platform.

Last week, using a giant pair of gold scissors, YouTube and Hollywood Park officially opened YouTube Theater for business at a ribbon-cutting ceremony. The new 6,000 seat performance venue located at ...

The past few years have been a transition for all of us. We've adapted to changes in our lives we couldn't have imagined before the pandemic. Along the way, we've seen incredible growth in the YouTube ...

Editor's note by Neal Mohan, Chief Product Officer: For creators, building a business isn’t a one-size-fit-all approach. Some may gravitate towards tools like channel memberships while others may ...

When we dug into the data, we found that this phenomenon — one we’ve come to refer to as FarmTube — was not limited to Creator on the Rise: It saw massive growth across YouTube throughout 2019. As of ...

Teens come to YouTube to learn, explore their passions, and express themselves. We recognize our responsibility to ensure their time on the platform is well spent. That’s why our teen-focused products ...

Your audience is watching on TV – are your videos ready? With over a billion hours of YouTube content watched on TVs daily, creators have a huge opportunity to reach this expanding audience. That’s ...

In 2021, you tuned in to see NASA’s Mars Perseverance Rover land (live!) on Mars, joined together to set a new record for BTS, and took part in the epic storylines that played out across the Dream SMP ...

YouTube Shorts offers a dynamic and engaging way to connect with audiences in bite-sized bursts. If you're ready to dive into the world of vertical video, here's your guide to getting started with ...

Since the very first upload, YouTube has opened up a new way to tell stories. Suddenly anyone with a story could find an audience. And they did just that. People filmed in their kitchens, their ...

Earlier this year, YouTube’s Culture & Trends Team studied the increasingly impactful role that fan culture plays in digital media. The report found that fans are no longer just consuming content, ...