Are you a print subscriber? Activate your account. 14 hours 46 min ago By Jack Neff - 14 hours 52 min ago By Garett Sloane - 19 hours 54 min ago By Ewan Larkin - 20 hours 53 min ago By Tim Nudd - 22 ...

Nielsen is ratcheting up pressure on Paramount as their contract dispute nears its fourth month, cutting off access to a ...

Google said new privacy technology makes it safe for advertisers to use IP addresses, setting off a debate in ad tech land.

New Year’s is coming early for Planet Fitness this year. The gym chain is known for running a marketing campaign every Dec.

Volvo Cars has awarded its global media business to Interpublic Group of Cos.’ Initiative following a competitive review ...

Royal Caribbean awards its creative business to an indie agency, Martin Sorrell comments on the Omnicom-IPG deal and Havas ...

Brands were as active as ever on social platforms in 2024, creating memorable memes and moments of their own: Calvin Klein ...

How much do you remember about the twists and turns in the world of creative advertising in 2024? Take our quiz and find out.

Pop-Tarts scores with toaster trophy and Puma defuses PR disaster—plus, why it was a bad week for Grubhub, T-Mobile and NFL ...

Amazon’s Amy Armstrong returns to the agency world following an earlier stint with IPG Mediabrands’ Initiative, where she was ...

Reaching Gen Z consumers remained a priority for many marketers in 2024—and some were more successful than others in doing so ...

Also: How marketers can ask the best questions when doing DIY market research, Truthset launches “Record-Level Transparency,” ...