The NBA Cup is good, but the league’s next challenge will be getting fans to care as much as its participants.

T he success or failure of the NBA Cup, as a whole, is a matter of debate. It's only two years old. Now isn't the time for ...

He's currently the Associate Director of Programing. The NBA Cup is headed to Las Vegas with four teams vying for the title and the prize money that comes with it. In the Eastern Conference ...

The NBA Cup will have a handful of games played in Vegas this winter, giving locals the moment they've been waiting for — at least until NBA expansion arrives. Las Vegas's T-Mobile Arena is ...

The NBA Cup is on an even stronger trajectory. Everything about this year’s version in Las Vegas feels bigger, including the community initiatives like refurbishing the Bill & Lillie YMCA.

Winning the NBA Cup won’t bring a championship parade to Oklahoma City or Houston or Atlanta or Milwaukee LAS VEGAS -- Winning the NBA Cup won't bring a championship parade to Oklahoma City or ...

The city already hosts the league’s annual Summer League extravaganza, has been an All-Star host, now has the NBA Cup final four and one of the WNBA’s top franchises in the Las Vegas Aces.

LAS VEGAS (AP) — The NBA Cup championship game is Tuesday night in Las Vegas, with the Milwaukee Bucks taking on the Oklahoma City Thunder. It's a game that only counts for tournament purposes.

Tickets for the NBA Cup in Las Vegas have plummeted since the teams were set. They were hoping for Lakers, Warriors, Suns, Clippers, Celtics or Knicks but no dice. The current get in prices ...

LAS VEGAS – The Milwaukee Bucks return to the final four of the Emirates NBA Cup in Las Vegas this weekend, the only team to make a repeat trip to the desert after the inaugural event created by ...

MILWAUKEE -- The Bucks are heading to Las Vegas for the second consecutive season after beating the Orlando Magic 114-109 on Tuesday night to advance to the semifinals of the NBA Cup. The Bucks ...

It's harder to generate spectacle in Oklahoma City or Milwaukee. But if the NBA Cup is going to stay in Las Vegas, there have to be changes to the tournament that make fan travel logistically ...