LISBON (WGME) -- The 41st annual Moxie Festival is now underway in Lisbon. The theme this year is “Hang loose and drink Moxie ...

Chugger 'Badlands' Booker, a giant parade, music, fireworks and food are a few sips of the 3-day Moxie-fueled fun planned, ...

LISBON, Maine (WGME) -- “Hang Loose, Drink Moxie.” That’s the theme for the 41st Moxie Festival in Lisbon! The festival, ...

All main events are taking place at Lisbon High School all weekend long. Moxie is a uniquely New England soft drink with a ...

Organizers announced Thursday the festival will run July 12-14 with the theme Mad About Moxie, which is a take on Coca-Cola’s marketing slogans from back in the day.

Moxie Festival to return to Lisbon this summer The traditional Moxie parade, chugging contest, 5K road race, fireworks show and car show will be held during the three-day festival.

Lisbon celebrated three days of peace, love and Moxie starting Friday. Between Friday and Saturday festivities, which included Maine's longest parade, the festival drew thousands.

The Lisbon Falls area is being overrun with fans of Maine’s classic beverage. Saturday’s events included the Moxie Chugging Contest, a whoopie pie eating contest, and a fireman’s muster.

Moxie Festival to return this summer to Lisbon The traditional Moxie parade, chugging contest, 5K road race, fireworks show and car show will be held during the three-day festival.

It's the 41st annual event, celebrating the state's iconic drink with concerts, parades, and contests, drawing an expected 50,000 attendees ...