Mister Softee has no tolerance for other ice cream trucks imitating its iconic design, cones and jingle, company officials say. The New Jersey-based ice cream truck franchise is suing three New ...

The classic sound of the ice cream truck instantly alerts kids to beg their parents to hand over cash for an icy tasty treat.

It wasn’t easy finding Mister Softee. For someone used to food trucks with fixed locations, chasing one down was new to me. Sure, you can use the iconic East Coast soft serve company’s ...

SANTA BARBARA, Calif. - A specially designed ice cream treat at Mister Softee in Santa Barbara is generating donations to help those facing breast cancer. An employee's aunt who passed away from ...

Mister Softee is going hard on some copycat ice cream trucks. The New Jersey-based franchise claims that three Big Apple operators are trying to trick children by using “imposter” trucks ...

In particular, it focuses on the Mister Softee trucks, which criss-crossed neighborhoods of the eastern US serving ice cream. Looking past the ultra-durable vehicles used – heavy-duty Ford-based ...

The Essential Tools for Making Ice Cream at Home, According to Jeni’s Splendid Because making your own ice cream is easier than trying to flag down a Mister Softee truck in the middle of August.

"Hamilton" fans will see a few familiar faces in "In The Heights," including Christopher Jackson who shows up as Mister Softee in two brief but memorable scenes. In the movie adaptation ...

Blue Bunny (Sections 125, 318) : Ice cream is available a variety of flavors. Mister Softee (Sections 110, 125, 205, 224, 305, 318, Bleachers): Soft serve is offered in three options: vanilla ...