LEGO, tt games

LEGO Starting In-House Video Game Development, Opening New Studio
How do you build a brand-new LEGO video game studio? Brick by brick, naturally. Big guns at the global toy brand have announced they’re moving away from third-party video game development. Leaders of the toy brand,
Lego Could Make A Big Change To Future Video Games
According to the CEO of The Lego Group, the company may begin developing some video games internally. Niels Christiansen, who has been Lego's CEO since 2017, said in an interview that the company is ramping up to make some games in-house.
New LEGO Games, Collabs in Development as Part of a “Multi-Year Journey”
LEGO is looking to make the virtual experience a bigger part of its brand, and that likely includes new games.
Lego is building an in-house video game development team
Lego has a long history in the video games sector between licensed titles that feature digital brick versions of iconic movie characters and physical sets like the new Mario Kart one. But after decades of third-party studios making games with the Lego name on them,
Lego to bring video game-making in-house as profits rise
Lego is building up its capability to make its own video games as the world’s largest toymaker invests heavily in developing its own digital play experiences alongside its bricks and mini-figures. The Danish toymaker had outsourced its video game studio as well as theme parks and other non-core activities after its brush with bankruptcy two decades ago.
Lego makes record sales as bid to ‘stay relevant’ sees F1 and Nike tie-ups
Best-selling themes include its Star Wars and Harry Potter sets, and Lego Icons such as a Pac-Man set and a Lamborghini.
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Shoppers Are Racing to Costco for a ‘Stunning’ 1,601-Piece ‘Harry Potter’ LEGO Set
The LEGO 'Harry Potter' Malfoy Manor is an impressive build just from looking at it. But then seeing it contains 1,601 pieces ...
New Lego sets in January 2025, from Harry Potter to Star Wars
Chief amongst these were the City and Friends lines, as per usual; they had dozens of new Lego sets each. However, Harry ...
The Newest LEGO Harry Potter Set Looks Awesome and Is Only $50
The Knight Bus Adventure is just the latest addition to a long line of Harry Potter sets that already exist. If you're ...
Lego sales rise as bricks click with more shoppers
Lego reported strong sales growth for 2024 as more shoppers snapped up its colourful plastic brick construction sets and the ...
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The Lego Harry Potter Collection is Just $6 on the Nintendo Switch eShop
Nintendo Switch players can relive the magic of Harry Potter in LEGO form, thanks to a new, shockingly low price on the ...
New LEGO Sets for March 2025: Bluey, Harry Potter, and More
Some excellent new LEGO Disney sets are out in March. My personal favorite is Heihei, the vapid chicken from Moana 2. The set ...