Gen Z —which, according to the Pew Research Center, encompasses everyone born between 1997 and 2012—often gets a bad rap. But ...

A rallying cry for a generation struggling to find entry-level work: “It’s straight quarter-zips and matchas around here.” ...

Young Black men are embracing quarter-zip sweaters on TikTok and are saying it is inspiring a new lifestyle. Some content ...

Nearly two-thirds of Gen Z workers say they bundle business and personal travel, according to a Harris Poll survey conducted ...

Shopify reports that nostalgia marketing effectively targets Gen Z and Millennials, blending past aesthetics with modern ...

Callie Holtermann, who covers entertainment, internet culture and trends, combs TikTok — and her own conversations with ...

TikTok? No problem. Cents in a dollar? Eight percent of Gen Z have no clue. Here's how companies are trying to fix that.

Several of the night’s wins highlighted BBC Sport’s growing influence among younger audiences and its continued commitment to ...

Marketing reports that DTC brands use cultural IP like "Wicked" for successful collaborations targeting Gen Z, fostering ...

Almost overnight, there were young men at malls, meeting up in parking lots, hanging out on their school campus — men who ...

Gen Z is reshaping holiday marketing through social commerce and new consumer behavior, forcing a revolution in marketing strategy and brand partnerships.