JugaMax has announced a partnership with Oddin.gg to launch esports betting in Paraguay. The country has recently opened up ...

The future envisioned by marketers at the start of the decade has arrived: Gaming and esports have shifted from a niche ...

Kambi’s esports division Abios has signed a deal to provide esports data coverage to global technology giant Google ...

One of Paraguay’s largest regulated casino operators integrates esports betting through Oddin.gg’s iFrame as the country’s ...

The franchise-led league looks to organise a fragmented market, unlocking new opportunities for brands, investors, ...

On Sunday, League of Legends esports social media blew up with a random stray YouTube video from the LCS' FlyQuest.

Discover a world of unconventional business ideas and creative marketing strategies as Chris Koerner and Brandon Doyle ...

One of the main sources of revenue in esports is sponsorship deals and partnerships with brands. Major international ...

Team Vitality and Magnum say the future of gaming marketing belongs to brands that know which communities they want to reach, and why. For years, plenty of marketers treated esports like one giant ...

Social commanded the largest share of the digital ad market last year at 40% while more brands and agencies institutionalized ...

The Honkai Star Rail 4.3 drip marketing has begun. With the campaign starting, the developers announced Mortenax Blade as a playable character for the said version.

JetSynthesys aims for 70% growth in video games and esports by expanding globally and acquiring assets, says CEO Rajan Navani ...