High ROAS can hide demand capture, not creation. Use incrementality and marginal ROAS to measure real growth and guide ...

A new pop-up is opening in Manhattan but you can't shop unless you sell something first.

Stanford Athletics is set to hire Virginia’s deputy athletic director and general manager of football to oversee revenue ...

The iPod is undergoing a revival, with secondhand sales surging. Young people in particular are drawn to its retro look and ...

I've covered consumer shopping in the e-commerce sphere since 2019. If you’re shopping for luxury items or collectibles, eBay’s Authenticity Guarantee helps ensure you’re getting the real thing. Each ...

David and Ina Steiner, who were harassed and stalked by eBay employees over their news coverage of the company, settled on Wednesday a civil lawsuit against eBay and its former chief executive, ...

Three years ago, eBay rebooted its advertising business after stepping back from a five-year alliance with Yahoo, initially established as a way to offset Google’s growing influence online. “[2011 was ...

The $1.2 billion deal comes as eBay looks to expand its appeal among younger users. By Niko Gallogly Secondhand clothing apps hit a stride during the pandemic as young shoppers sought to make a buck — ...

I was swiping through Instagram Stories last week when I was served an eBay ad for a very familiar sweatshirt. If there is any stylistic throughline in the immense tranche of emails released in the ...

OpenAI plans to start testing ads inside ChatGPT in the coming weeks, marking a significant shift for one of the world’s most widely used AI products. The company announced Friday that initial ad ...