Either way, USA TODAY's Ad Meter champions have over the years displayed the wide range of approaches that can deem a Super ...

A professor of marketing at Northwestern University's Kellogg School of Management said most ads were in development during ...

Since 1989, USA TODAY Ad Meter has surveyed viewers live on Sunday and awarded an annual winner to the highest-rated ...

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The Budweiser Clydesdales are returning in their 47th Super Bowl commercial, “First Delivery,” showcasing their resilience ...

Another Super Bowl marks yet another chance for Budweiser to pull on the heartstrings with nostalgia and tradition. As ...

Sonny and Bobby Osborne were more of a bluegrass duo than a country duo, but they earned several early 1970s CMA Awards ...

Anheuser-Busch InBev brings back its famous Clydesdales for a Super Bowl ad celebrating the American spirit. Despite political tensions, a nostalgic theme prevailed with celebrity appearances. AI ...

Anheuser-Busch InBev brings back Clydesdales for a Super Bowl ad to celebrate American grit after a prior controversy. Brands ...

From State Farm to Bud Light, brands spend millions on Super Bowl ads each year. Here are the ones we're still thinking about ...

This Super Bowl Sunday, millions will catch a glimpse of him in one of the most iconic commercials of the year — and he never ...