Either way, USA TODAY's Ad Meter champions have over the years displayed the wide range of approaches that can deem a Super ...

A professor of marketing at Northwestern University's Kellogg School of Management said most ads were in development during ...

AD METER 2025: Sign up to rate all the commercials from the big game!

The Budweiser Clydesdales are returning in their 47th Super Bowl commercial, “First Delivery,” showcasing their resilience ...

Another Super Bowl marks yet another chance for Budweiser to pull on the heartstrings with nostalgia and tradition. As ...

Anheuser-Busch InBev brings back its famous Clydesdales for a Super Bowl ad celebrating the American spirit. Despite political tensions, a nostalgic theme prevailed with celebrity appearances. AI ...

Anheuser-Busch InBev brings back Clydesdales for a Super Bowl ad to celebrate American grit after a prior controversy. Brands ...

From State Farm to Bud Light, brands spend millions on Super Bowl ads each year. Here are the ones we're still thinking about ...

It’s the pinnacle of Super Bowl star power: three minutes of Beyoncé, Britney Spears and Pink, dressed as Roman gladiators, singing “We Will Rock You” in the actual Colosseum. Enrique Iglesias plays ...

Most of the commercials airing during this year's Super Bowl are going for laughs, with advertisers betting that America could use a little break.

Harry and Sally! Catherine O'Hara and Willem Dafoe! The Budweiser Clydesdale foal! the 2025 Super Bowl commercials failed to live up to the hype — and the hype is at the root of the problem.