For the ninth time, Budweiser emerged as the winner of USA TODAY’s Ad Meter contest as viewers voted “First Delivery,” a tale ...

Budweiser won this year’s competition on the back of its “First Delivery” commercial, which featured a young Clydesdale horse ...

According to The Washington Post, some of the best Super Bowl commercial's came from brands Ritz, Dunkin and Nike. The newspaper called Bud Light's commercial, which features comedian Shane Gillis and ...

"First Delivery," the 90-second Super Bowl spot from Budweiser, emerged victorious in the 37th USA Today Ad Meter competition ...

USA Today created Ad Meter in 1989 to gauge consumers’ opinions about television’s most expensive commercials, and the ...

Advertisers are leaning on nostalgia more than they used to in Super Bowl ads, according to Kimberly Whitler, a marketing professor at the University of Virginia’s Darden School of Business. Nods to ...

In the 15-second clip, a team of Clydesdales is seen gearing up to leave the brewery for a Budweiser delivery. As the camera shifts focus, a smaller figure emerges—a baby horse, its ears ...